Superheroes don’t usually get to choose their own powers. But YOU can decide today to give your sales copy superhuman selling strength. In the video below, you’ll discover 4 simple strategies you can start using right away to: compel more subscribers to open your emails… build a deep & lasting connection with your readers… make … Read more
Subject lines are the sexy part of email marketing. Everyone wants to know the secret… the specific sequence of words that works every time. Such secrets do exist. But in reality, word choice is just one part of the magic of great emails. Let me illustrate with a real-world example from this week. Check out … Read more
This is the most powerful copy principle I can share with you. It’s shockingly simple to understand. Once you get it, it can change everything for you. And in my humble opinion, it’s significantly more powerful (and easier to use) than Blair Warren’s famed One Sentence Persuasion. I call it the “Red Bull” copy secret… … Read more
Despite all the craziness, 2020 has been a phenomenal year for my clients. Or maybe more accurately, 2020 has been a screaming success because of all the craziness. Last week, I revealed 3 simple “secrets” behind that success in my first room on Clubhouse. Specifically, how we’ve generated $17 million from email year-to-date. You may not have … Read more
Has anyone ever told you how evil you are?Oops. I mean how evil they THINK you are? As a marketer, it probably happens more than you think. (Civilians don’t really understand what we do.) I remember sitting in church with my family a few years ago… when the preacher — who happened to be my father-in-law — started railing on … Read more
This week, disaster struck the Bryant castle with swift fury. I got this weather alert at 3:27 Monday afternoon… Within 3 minutes, the sun was swallowed by dark clouds and the wind got stronger and stronger. I ran outside to try to secure what I could… but in less than 2 minutes, those clouds began … Read more
As a copywriter or marketer, you should pay attention to great comedians. They’re phenomenal communicators… creative thinkers who can expand your mind. More importantly, they attract audiences and keep them spellbound — with little more than words. This is a skill you can’t afford NOT to have in 2020 and beyond. And no one does it better than … Read more
Ambition.Quick thinking.Ruthlessness.First kisses. What’s the common denominator? According to research from Netflix, these 4 story elements are highly effective at turning casual viewers into a devoted followers. Through this research, Netflix also knows the precise episode of a series when people become “hooked.” This is probably NOT the kind of information you’re used to hearing as a … Read more
Call me crazy… I am 98% convinced that this coronavirus scare is overblown. In fact, I’m about 95% sure it’s completely manufactured and manipulated. But whether or not you agree with me, one thing is abundantly clear… The concept has captivated people around the globe. More than that, it’s driven people to take action. Think about … Read more
If you’re anything like me, you were utterly fascinated by the broom-balancing boondoggle that swept the internet earlier this week. (Forgive the pun.) You probably saw pictures and videos from astonished people who wanted to test out the claim that the earth was tilted “perfectly” on February 10th. If you hadn’t heard about this, do … Read more