Focus is an essential element for success in business. What do you NOT do in order to become even better at what you DO do? Is your laser-focus on what matters in your business forcing you to abandon superfluous projects and pursuits? Take a look at my latest article on the Evolution blog, “Who I Am Not.” Understanding and embracing … Read more
While I was still in school, I always enjoyed math class. I’m feeling a little mathematically inspired right now. Remember word problems? Let’s work through one together. We’re going to combine two direct marketing axioms to see what we come up with. #1. “If you want to dramatically increase your response, dramatically improve your offer.” – Axel Andersson #2. Ed … Read more
“I am what I am and that’s all that I am.” ~ Popyeye the Sailorman Knowing and embracing your identity is a major aspect of achieving real success. As a matter of fact, understanding who you are, as a human being or as a business, may be the most important step you can take to make sure that you experience success on … Read more
There has been some great feedback on my post “5 Judo Moves Every Copywriter Should Know.” If you haven’t read it, please do so. I’m more than 99% sure you’ll be able to get at least one benefit from it. So, how ’bout a sixth move to add to your judo repertoire? Ancient Roman poet Ovid said … Read more
If you’ve been involved in copywriting for any length of time, you’re painfully aware of how challenging it can be to grab the attention of your desired readers. Once you succeed there, you still have an intimidating uphill climb ahead of you. It takes hard work to keep that attention, channel desire, and close the … Read more
From Lawrence Bernstein’s InfomarketingBlog: “The definition of a prime number (in case you were out smoking during math class) is a number that can be divided evenly only by 1 or itself. “The number 2011, it turns out, is the sum of 11 consecutive prime numbers: 2011=157+163+167+173+179+181+191+193+197+199+211.” Is that cool or what? (Even though it … Read more
I spoke with a new internet marketing student the other day. During the conversation, I gave some advice that I think is pretty doggone profound. Here’s what I said: “Just take it one step at a time, and keep moving forward.” Deep, huh? Don’t get me wrong. I’m not minimizing how difficult it can be … Read more
People keep telling me that the internet is making people dumber. To be honest, I don’t know whether or not that’s true. But did you know that Twitter can make you better writer? If you are purposeful in your how you approach your use of any microblogging platform, there are 5 ways that you can they can … Read more
Have any of you seen the new AMC series “Rubicon?” Four episodes have aired so far. I’m loving every second. (I’ve always been into conspiracy theories, espionage and stuff like that. If you have a similar interest, you really need to take a look at this show. You almost never hear me recommend that you … Read more
A discussion in one of the groups I’m a member of on LinkedIn brought an interesting tool to my attention. It’s the Advanced Marketing Institute’s Headline Analyzer. This tool will take a look at the emotional value of the words in your headline and give you a score. From the site: This score indicates that … Read more