I’d like to touch on the perpetual “long copy versus short copy” battle one more time. Don’t worry, I’ll keep it brief. (Sorry, that was funny to me.) This week’s inspiration comes from French Enlightenment political thinker Charles de Montesquieu: “What orators lack in depth, they make up in length.” Again, the lesson is pretty plain. Many times, … Read more
From the Marketing Beyond Advertising blog: Do your ads sound like ads? Do your ads boast about your superior service, your wide selection, or name the number of years you’ve been in business? If so, you may be guilty of Ad-Speak. Introducing the Carlin Ad Speak Calculator! This cool tool will analyze your advertising copy and … Read more
Here’s another great article from an outstanding resource. Lawrence Bernstein is a brilliant marketer, and his InfoMarketing Blog is an amazing source of knowledge. $50 Thousand In Free Publicity And The “Mystery Briefcase” is a case study about the attempted sale of a $17.5 million house on Ebay. You’ll learn how to: leverage the “newcomer’s advantage” in … Read more
Anyone in sales, marketing or real estate can benefit from this interesting article by hypnotherapist-turned salesman Ken Ellsworth. Take a look at the “Could You Sell The Eiffel Tower…Twice?” here. He tells the true story of scam artist Victor Lustig, who actually “sold” the Eiffel Tower to unwitting marks in the 1920’s. He then relates some lessons … Read more
I hope my wife doesn’t read this article. She will not be happy. Let me explain… My 4th child was born yesterday afternoon. He’s as handsome as can be, by the way. I’m just getting home from a hospital stay that lasted nearly 30 hours. It’s a long story; I’ll spare you the details. Everything … Read more
1) Use surgical precision. Know who your prospective customers are so that you can concentrate on stopping them in their tracks with your headline. Determine which words and themes appeal to your target right now; what is he thinking about? Wondering about? Worried about? Headlines really serve a single purpose: they use words to get … Read more
P.T. Barnum, a man who knew more than a little something about advertising, is quoted as saying “Without promotion something terrible happens…Nothing!” Advertising agencies have something incredibly valuable to offer the world: the ability to literally create interest in, traffic to and generate sales revenue for a business. During recessions it is common for businesses … Read more