I’m still cleaning up the mess after having my mind blown at Content Jam last month. But it’s a good mess. Besides expanding my thinking and learning some new tricks and strategies, I’ve already taken some action to step up my content marketing game. A couple of my clients have benefited from the tips I … Read more
An incalculable number of forces conspire to prevent your should-be customers from buying from you. The purpose of marketing is to neutralize all those obstacles preventing a potential customer from acting in his own best interest (that is, doing business with you). But before it can do that, there has to be some compelling reason … Read more
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” ~ Steuart Henderson Britt Marketing your business using the same methods everyone else is using isn’t much better. One of the biggest problems any business has these days is getting and keeping … Read more
It’s possible to know everything about marketing techniques, strategies and tools and still be a marketing imbecile. If you don’t understand what makes people tick, you don’t have much going for you. Marketing is about people, not methods. When business people miss this fact, the marketing they produce is usually pretty fragile. Always in danger … Read more
We watch a lot of Christmas movies at my house. A lot, like the DVR is 78% full just from Christmas movies. Most of the time I’m too much of a tough guy (in my own mind) to admit that I like them, but it’s one of the ways my wife and I spend quality … Read more
We had our first real snowstorm in the Chicagoland area yesterday. While I was outside removing snow from the sidewalk and driveway this morning, I felt a little pride. Shoveling is not my favorite activity, but I think I did a pretty good job. I took care of it early so that the kids waiting … Read more
How do you make a billion dollars in sales without discounts, urgency, a call to action or even appearing to “sell” at all? It’s not only possible, but it’s a bit of an open secret. It happens somewhat frequently these days — in Hollywood. I know this about you: you don’t have a Hollywood bank … Read more
Henry Ford is widely regarded as one of the greatest entrepreneurs in history. When you hear his name, you automatically think about how he innovated the use of assembly line techniques to revolutionize the automobile industry. Listen to what Harvard Business school professor Theodore Levitt wrote about Ford: “We habitually celebrate him for the wrong … Read more
“You’ve gotta come and see this!” my wife exclaimed as she ran into my office (which is any room with no kids in it at the time) last night. “What is it?” I was curious what had made her so excited in the middle of the night. “Just watch,” she said, unpausing the DVR. She … Read more
Michael Zipursky interviewed me the other day about the struggles and successes I’ve experienced as a copywriter and consultant for his Business Consulting Buzz podcast. We talked about: the power of guest posting to build credibility and find an audience (instead of having to build one from scratch) the crucial mindset you must have to … Read more