Please join the inimitable Andre’ Harrell and me for what promises to be an exciting and insight-packed conversation on sales and marketing at 7pm ET tonight. The show is called “If your business marketing stinks, so will your sales.” Check us out at http://www.blogtalkradio.com/aharrell2000/2012/08/28/if-your-business-marketing-stinksso-will-your-sales. Or stream it below: No opt ins, no sales pitches. Just marketing, … Read more
A few days ago, I heard someone complaining that all advertisers do is take advantage of consumers by manipulating them. They gain marketshare by telling bigger lies in louder voices than their competitors. But is that what advertising is about? Is that what business is about? I argue that there is such a thing as … Read more
On Thursday, I have the privilege of participating in Yasmin Razaq’s Explode Biz Profits teleseminar event. Every day this week, business growth and marketing experts will be sharing their best insights into attracting more customers and clients, strengthening your personal or business brand and improving your overall profitability. I’ll be talking about “5 Ways Businesses Sabotage Their Own … Read more
“In a sense Ford was both the most brilliant and the most senseless marketer in American history. He was senseless because he refused to give the customer anything but a black car. He was brilliant because he fashioned a production system designed to fit market needs. We habitually celebrate him for the wrong reason, his … Read more
I haven’t had maple syrup in a very long time, and I’m willing to bet that you haven’t either, no matter how often you eat pancakes or waffles. The American companies that make syrup aren’t being very upfront about this fact. I didn’t realize it, but the syrup I’d been using for the longest time … Read more
Read Part 1 and Part 2: Have you ever been intimidated by the sheer size of the internet? Even if you’re not new to marketing your coaching business online, it’s easy to feel like an incoming freshman in a big high school… in a town you just moved to. Getting noticed and gaining acceptance can … Read more
Don’t miss Part 1>> Coaches have a moral obligation to market their services and products. That’s a strong statement to make, but it is 100% true. If a doctor discovered the cure for cancer, wouldn’t she be morally obligated to share her discovery with as many people as possible? Not doing so would be irresponsible … Read more
There’s an old proverb that says “Don’t speak unless you can improve upon the silence.” There is wisdom in that sentiment, but the fact is that silence is one of the rarest commodities on the planet. Today, if you want to succeed, you have to be able to improve upon the noise. You also have … Read more
Nowadays, I don’t spend very much time on LinkedIn Answers, but the other day I saw a question that I could help out with. The question: What should never be included in an email marketing campaign? My (slightly modified) response: 1) Don’t make claims without proof. Skepticism is at an all time high. Everyone is scared of … Read more
Is it possible to be too relevant? Apparently that is something that Staples fears. Take a look at the Unsubscribe Email page: It’s small, so you may have difficulty reading the words in the image. Listed are the different reasons people may want to opt-out of receiving emails from Staples. The circled reason says “Staples emails are too … Read more